Live Video is a powerful tool to market your brand!
You may have seen some of your colleagues doing video marketing on FB! This is a great way to get in front of your audience. You can do it Live on FB or record a video and post to your page just like you would any other post.
FB Live Video-in order to maximize the effectiveness of FB live you need to include personalized interactions whether through comments on social media or re-targeted advertising. You might want to also include a call to action in your FB Live video for example; a limited time offer of a free consultation, money off closing costs or even a giveaway offer. This way you can measure the ROI.
Recorded Video Message-the benefits to this method are that you are able to rehearse and review before you post. A personalized message is very powerful. Just make sure it looks authentic and not too canned.